Decide what this campaign is for
Three lines, wildly different budgets. Pick one before you spend.
- Search presence — page one for your project name shows real coverage, not just a Telegram link
- Credibility — English coverage that investors and communities recognise
- Reach — a launch-day burst on homepages and news feeds: high volume, short memory
What each line costs
| Line | Coverage | Price | Best for |
|---|---|---|---|
| China network | 200+ portals and tech media | 799 RMB | Search presence, Chinese retail |
| Global English wire | 100–500+ outlets | From 799 RMB | Overseas investors, English credibility |
| Tier-one placement | CoinDesk, CoinTelegraph, BlockBeats | Daily rate | TGE, funding, major partnerships |
Who writes the copy
Send the key facts and we draft both versions, including headline and lede, for your approval before anything goes out.
English releases are rewritten and proofed by native editors. Machine translation is obvious to overseas desks and almost never gets picked up.
How to judge whether it worked
You receive a full link list you can check one by one — no summary you have to trust.
Be clear on the limits: indexing is decided by search engines, not us. Traffic and conversion depend on the story and the timing.
Four kinds of fake coverage
- Link farms — pages that load but sit on auto-generated domains with no authority
- Template networks — hundreds of domains sharing one layout and one article
- Screenshots without URLs — nothing to verify
- "Guaranteed indexing" — indexing is the search engine’s decision; anyone promising it is selling words
What to do after publication
Put the links in a press section on your site. It is the cheapest way to turn one-off coverage into permanent credibility.
Keep the list too — when you apply to CMC or CoinGecko, published coverage is supporting evidence.